Design for print
These sample page layouts show the visual values we want to see to reinforce our brand.
- A warm and welcoming colour scheme.
- Lots of white space that allows photographs and headlines plenty of ‘breathing’ space.
- Careful choice of images to illustrate as exactly as possible the messages and brand values being delivered.
- A creative use of participant’s quotes.
- A lively mix of ‘boxed’ photos and ‘cut out’ figures or groups to avoid an overly geometric layout and create a more dynamic, lively one.
- Correct positioning, size and colour of logo. Always include the logo on any official CISV documents.
- A sensible mix of fonts for headlines (Interstate) and text (Franklin Gothic Book).
Overall, a clean, bright, colourful, warm feeling should be created along with catchy headlines, attractive images and quotes used in a very legible and accessible way.
