Welcome
BUILDING AND COMMUNICATING A GLOBAL IMAGE
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Looking Good: CISV’s Brand Guidelines
CISV has developed tremendously since it was founded in 1950 as Children’s International Summer Villages. With a range of programmes, local and international, for people of all ages, CISV no longer only provides Villages for Children in the Summer.
Meanwhile, the world around us has changed at a fast pace. Growing numbers of charities and organizations are competing for people’s attention. Because of this, CISV has to stand out and be memorable – whether this is in our publications, our posters or our websites.
To help CISV stand out and to help our supporters identify us easily, we need a clear, easily recognisable, visual identity. By following these Guidelines we are helping to build a strong and consistent image of CISV; one that will be familiar anywhere in the world. This identity or image is what we refer to as our Brand.
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Just Saying: A Guide to Communicating CISV
Any person involved with CISV has to communicate about CISV in one way or another. Whatever your involvement with CISV, there will always be times when you will have to explain what the organization is, why it exists, and what it does. You will notice that much of the information in the guide is here to help when preparing to talk to a group or large audience.
Whether your audience is one or two people or an entire room-full, whether you are speaking or writing about CISV, the important thing is to communicate clearly and effectively, and to get the message right.
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