Case studies
CISV Portugal: keeping the tag line in English
For many Portuguese, it is the opportunity to improve English that makes the CISV epxerience interesting. That's why CISV has long been promoted in Portugal as an international experience where you can also improve your language skills.
CISV Portugal decided to keep the tag line in English to show that the organization belonged to a bigger global organization - where one would also be exposed to English. See below CISV Portugal's visual identity.
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CISV Sweden: translating it into Swedish
CISV Sweden decided to translate the tag line into Swedish. Members of the CISV Sweden board had contacts in Swedish branding agencies. To ensure CISV Sweden got an objective translation - they asked for help from branding professionals.
The board of CISV Sweden decided on the final translation... (add it here)... Add more info here
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CISV Egypt: an Arabic translation
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