develop a rolling two year plan for Marketing and Fundraising that includes activities related to the Friends membership;
develop an updated Guide to Sponsoring and Fundraising that will improve the ability for NAs/Local Chapters to acquire sponsors and /or increase fundraising ;
gather and consolidate information about fundraising successes at the international and local levels of CISV;
produce guidelines and tools for developing marketing and media strategies at IO, NA and Chapter level;
provide training in the areas of Marketing, Fundraising and brand management at regional meetings; and
provide guidance and actively manage the rollout of the approved Brand and sub-brand identity across the organisation.

In 2008/2009, the ERC committee will be:

distributing an electronic version of CISV News to every member of Friends at least four times a year;
examining the Friends Database and develop criteria to segment the members into specific target categories;
developing specific communications for each target categories that will re-engage members of Friends;
issuing the communications, at least once a year, to each target category and analyse responses for development of second and subsequent stage communications;
continuing communication strategy for each target member category with aim to reconnect Friends members to CISV;
identifying and engage Friends members who show a specific interest in the concept of a CISV Alumni Association; and
developing terms of Reference (TOR) and other administrative documentation to support the Alumni Association .

The key focus for 2008/2009 will be to:

finalise the rollout of the CISV Intranet so that there is a a stable foundation for effective communication within CISV;
continue to develop the CISV Friends website so that it is easier for more past participants to register and communicate with other past participants;
refine and improve the resources website so that quality up-to-date material and tools are available to CISV volunteers around the world;
assess new ways to electronically store and disseminate information within CISV;
seek ways and means to improve the distribution of all CISV paper-based publications;
review the international CISV technical infrastructure to document the current environment and to make recommendations for the future needs of the organisation; and
develop management processes and procedures to simplify, prioritise and control activity within the CISV electronic communications domain.